Ballou Designs

New branding work for Ballou Designs, a balloon garland and event company in Louisville, Kentucky.

Ballou came to me in need of helping them rebrand. Ballou wanted to keep the name (derived from the word balloon and Louisville). The new brand had to stand out from others offering balloon creations. In addition, Ballou wanted to expand their offerings as a full-scale event company.

My approach was to create an identity that plays on the vibrant colors in their balloon creations and the unique experiences they create for their clients and their guests.

The wordmark features custom letters that are bold, yet playful. The analogous colors create a wonderful sense of flow that mimic a balloon garland. With the demands of a digital environment, it was important to design a responsive wordmark. The "b" can be used at smaller sizes such as a favicon or a profile image and ensures both readability and brand tone.

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Here is what Ballou Designs had to say about working with me:

"Absolutely loved working with Rhonda on a rebrand for my businesses logo! She really thought outside of the box and provided an amazing vision that represents my company perfectly. Can’t say enough great things and excited to work with her again in the future!"