Samsung sound cuisine

Samsung DA-E750 wireless dock station combines digital and analog technology innovation. It creates a truer, more immersive sound that digital alone cannot replicate. Samsung DA-E750 campaign goal was to get people excited about sound technologies. Key campaign idea was all about ‘sound cuisine’. To create this experience within a display campaign we’ve created a display where people could choose devices and see how they interact with Samsung DA-E750 dock station and how perfect sound comes to life through technology. Each stage was illustrated with cooking analogies (e.g. juicer instead of sound transducer and etc.)