Philips: lights at home

Our task was to get people excited about Philips Lights product line. Through research we’ve realized that target consumers don’t know much about how lights affect the space look. They didn’t know that lights could make a smaller space look bigger or might help hide certain imperfections and so on. Together with a group of interior designers we’ve created a set of articles with great home space planning and interior design advice. We’ve used custom made illustration and interactive 3D apartment plans where users could change lights using a slider and see for themselves all the lights related advices in action.