Proof FTW

Visual Identity for a brand that empowers American workers to fight back through tracking and collecting proof of work abuse.

The client, Carri, envisioned a youthful logo that stands out from today’s minimal aesthetic. The design needed to evoke friendliness and approachability, but without undermining professionalism and authority. 

I came up with a logo suite based around the raised fist and an ink pen, with variations suitable for different contexts. All of the illustrations and type are hand-drawn, and orange was chosen as the main color as it symbolizes freedom and determination.

Then we moved on to Social Media Visuals: avatars, banners, and post templates for Twitter, LinkedIn, and Facebook designed to increase brand recognition and support the brand message.  

This was my first time working with a fellow designer (UX) on brand identity and it was such a pleasure! Plus, as a psychologist and sociologist, I personally support what the brand is all about – social justice. 

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