Three Amigos Coffee

Logo concept for a coffee shop targeting busy young adults in Riyadh, Saudi Arabia.

The client envisioned a youthful, masculine design that plays on the brand’s name and goes along a Mexican theme while remaining somewhat classic and sophisticated.

I created minimal illustrations of three sombreros and mustaches, utilizing negative space.

To add some timeless class to an otherwise playful, modern design, I accompanied it with bold but legible serif typography.

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