Soñando Tacos & Tequilla

Logo concept for a modern American Mexican restaurant that sells craft tacos, cocktails, and more. 

The client envisioned an organic logo that resonates with young adults and complements the artwork in the venue revolving around the day of the dead and sugar skulls.

I created a vintage mascot logo of La Catrina, a version of the ancient Aztec queen of the underworld, Mictēcacihuātl. 

As the graphic is quite detailed, I kept the color palette monochromatic and went with a simple trendy typeface.