Robokiller - launching a product and scaling to 1+ mil customers

We worked on Robokiller from its inception in 2016, through the incredible growth period that led to the acquisition of the whole company by IAC in 2018.

With thousands of new users trying the product every day, we continuously ran tests and brought in improvements methodically. Working closely with the data and development team, we connected design elements with user actions, mapping out the whole experience. This gave a very strong case for investing in better design to empower growth.

The main lesson we drew from working on creating & improving Robokiller was this: whenever we made a change that was showing users more value and quicker – it had a positive impact on the business. This became our guiding principle and one we now evangelise in Lumi.

Lumi.design is people with real startup success working on your business results.