Branding: CCS

Rebrand for pioneering backhaul telecommunications specialist - Cambridge Communications Systems.

CCS needed a forward-thinking brand evolution to represent the growth of the business. Working with the client we created a graphical system that conveys the exploratory nature of the product.

We used a base font of Monserrat, tailored to convey the 270 degree field of vision of CCS's technology. Softening the finials and beaks of the letters helps to provide consistency between CCS and the graphical marque.