Billi Ad Campaign

How do you generate curiosity and excitement around a traditionally stuffy topic like financial management? This was the problem that Billi, an app that makes tracking personal finances friendly, fun, and easy, was looking to solve. 

We matched Billi’s fresh optimistic take on finances with a social media campaign that ditched “Bank blue” and embraced bright colors and playful illustrations. Our eye-catching designs merged simplified product shots with dynamic typography, to highlight Billi’s main features and encourage further exploration.