Zephir is an Email Marketing Platform that empowers small business owners by making email marketing easier.

Problem: Email marketing tools are complex, and not all the people needing them are technology or marketing experts.

Goal: making the service more accessible to those users who the complexity of existing platforms could currently put off.

Research and empathize

We start from the hypothesis that Email Marketing Platforms are built with an expert audience in mind and want to find out how users who don’t have a background in marketing or communication would navigate such software to confirm or discard our assumptions.

We, therefore, interviewed users adhering to the following criteria:

• Used at least one email marketing platform

• Don’t have a background in marketing or communication.

Below is a target user persona, including critical insights from our research.

The empathy map shows users' thoughts and pain points when first using an Email Marketing Platform.

Ideation

As we discovered, our target users demand more visual guidance, straightforwardness, and flexibility regarding filter personalization and templates. We started to develop ideas that keep in mind these needs.

Design

The color palette results in a bold and contrast combination flexible for various design needs that work well with the modern sans-serif font Manrope, a typeface that ensures readability and scannability of content, which is really important for dashboards of this kind.

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