Overdrive Redesign
Overdrive is a dashboard that tracks the progress of services made to vehicles across multiple dealership locations. I worked as the brand & product designer, collaborating with an engineering team, and product manager.
Dealer General partners with dealerships to bring car owners high-end detailing, paint jobs, and other exterior car services. They service over 100 dealership locations in Florida, Georgia, & South Carolina. The way they get paid is per every vehicle processed. To track and manage vehicles processed across 100+ locations Dealer General built an internal app they called Overdrive.
Problem: The app never had a proper user experience flow, rather had features pilled on one another. Nothing really made sense and was difficult to navigate. Due to this, employees weren’t always able to successfully process vehicles, often leaving work orders with missing information, and causing the company a loss of revenue.
Goals:
Help managers add and assign vehicles faster
Help technicians track their progress faster
Target Users:
Technicians
Managers
Success Metrics:
User Engagement
Vehicles Processed
Realized Revenue
To fully understand the work, I was brought to a location and presented to the team as a new technician and got to physically detail vehicles and process them through the app.
I met the users organically in their environment and through interviews got first hand experience at user frustrations.
Insights & Analysis:
Managers were often frustrated adding and assigning vehicles.
The inventory system was all based around “dealerships.” Some locations have 3 dealerships in one lot, so you have to guess.
Technicians felt that slowed down by the app and it was affecting their pay
Technicians feel overall mistrust of management
Solution:
I launched a new design system that was modern and legible. This design system was then applied to their current responsive web app, while rethinking some of the architecture behind how they processed cars.
Improved vehicle management
Managers can easily add and assign vehicles instead of building the data around dealerships, we made vin numbers searchable across the entire database regardless of which dealership it was in. A manager could now find a vehicle in seconds.
Improved work tracking
Technicians can easily document and track their progress. From their dashboard, a technician see’s exactly where they stand on reaching their goals, and can easily find the next vehicles they need to work on.
Success:
Users knew exactly where to go
Cut down the time they needed to process vehicles
What’s left to see is how the bottom line is affected
Future Changes:
Gamify the experience for the technicians.
Add finances, self assigned goals to dashboard
Teaching section to learn new services