Traterra Vacations Business Development & Design

I led the ideation and concept development for an innovative travel experience. Traterra was the first site dedicated to helping people find and plan vacations built around them.

Most travel sites are focused bookings whether it's hotels, flights, and rental cars. With Traterra, the concept was to replicate the experience of working with a great travel agent.

I led the user research and usability testing to come up with a compelling strategy activity system to enable disparate teams to collaborate.