Car and Driver understands that driving is something everyone can enjoy. No matter what your budget is, there’s always something in your price range. So luxury, is really in the eye of the beholder. 

The goal of this project was to reimagine the auto shopping experience and leave the definition of luxury up to user.

Most car buying sites follow the same dull pattern of drilling down through levels of options, leaving out all aspects of discovery and delight. It’s dull, and uninspired, kind of like the cars they end up recommending..

The Car and Driver Luxury Advisor was different. It took 99 different editorial criteria and condensed them into 6 principles that encapsulated luxury. With a game-like interface, users were encouraged to play and experiment.

Wireframes

Design & Execution

Choose from one of 6 different aspects of luxury. Then drag and drop up to 3 to the area above. The UI provided instant results enabling people to play around and see different combinations quickly.