CUPRA LAUNCH - Lifestyle Destination
Lifestyle Destination.
A progressive digital brand platform with moments and content that evolves the “cupralovers” with the CUPRA ATTITUDE using five brand launch milestones: Impact, Launch, Discovery, Experience and Car World.
UX Directions:
Life: The Car.... living, experiencing, living life with Cupra attitude.
Style: The people… their lives, creating, challenging, living life their way.
"LIFE&STYLE DESTINATION"
Technically, a content hub. Conceptually a “Lifestyle destination”, with content that constructs and expresses the ‘Cupra Attitude’.. We will construct this experience through interactions between people and the car. Both feeding off each other, exploring the Cupra attitude: Unconventionally stylish, playfully up to date.
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