Puma Rallycross Packaging

Utilizing PUMA’s exisiting GRC graphics as a starting point, Wasserman designed and fabricated a wrap-up report which replicated a racing car fuel cell. Attention to detail was not overlooked when developing this piece, from the antiqued treatment of the box to the oversized bolts that bound the report together. Hidden underneath the report was a bottle of unofficial PUMA moonshine designed to look like high-octane racing fuel–complete with mixology recipes like "Trackside Martini and Zombie Face."

In 2014, this packaging design won a prestigious silver award in the "Annual Report" category from American Advertising Awards–The Addys.

My Role: Concept, Art Direction, Creative Direction, Photography, Construction.
Logo Design: National Forest