Swizzle Paddle Board Sour | Brand & Packaging

Swizzle Craft's mission is to bring people together in the outdoors with their line of versatile, portable cocktails in a can.

The lemon as a paddle board was an obvious choice - it is both an ingredient and a key component of the flavor's name. The water swirls are the "S" in swizzle in multiple thicknesses and colors, keeping the design visually consistent with the type. Story telling is an essential part of all design. With this can's wrap around design, the audience is both encouraged and drawn to look all around it.

To read the full design process, check out my website at www.kcamm.design