Hākabē | Brand & Packaging

Branding and Packaging

Solo Student Project

5 weeks / 30 hours

AI / PS

Hākabē sought to find a holistic way to tackle inflammation and oxidation through the traditional Indian methods of Ayurvedic medicine. In response, Hākabē created their luxurious coconut milk kefir turmeric, black seed oil, and pepper smoothie. All that was left was to created was a brand identity, packaging, and a website to highlight it’s delicious, anti-inflammatory healing goodness.

Drawing on the modern luxury product packaging designs of India, Hākabē’s brand used patterns and scale to express it’s high end quality. The brand also used color to highlight the turmeric, black pepper, and black seed oil ingredients within it.

To see my full process, check out my website at www.kcamm.design