AppleInvest
Here’s a glimpse into what it might look like if Apple built an investment app.
AppleInvest is integrated within the Wallet application allowing users to invest their AppleCash directly. Simple, sleek, and seamless; AppleInvest enables you to trade stocks and cryptocurrencies while providing essential analytical insights into your financial portfolio.
My Role: User Research, Market Research, LoFi Wireframing, Hi-Fi Wireframing, Visual Designing, Prototyping, and User Testing
Framing the Problem
Investing is confusing and intimidating. Users find many investment apps difficult to use, hard to understand, and are hesitant to take part in the investment world.
The stock market is growing and doesn’t seem to be slowing down anytime soon. We need an easy-to-use application that allows users to break into the market effortlessly while staying informed on the essentials.
Challenges & Opportunities
Solution Fit
Validation
Throughout my design process, I incorporated various testing iterations to check if I was properly meeting my user's needs. Testing early allowed me to gain feedback and valuable insights to implement and refine my design before it even reached the prototyping phase. Because of this, I was able to manage my time effectively, grow my design skills, and create an end product that excelled my user's expectations!
Design Process
Research
I conducted interviews and surveys with a target demographic of young professionals and am confident in the need for this type of application. Additionally, I researched competitive sets like Robinhood and Public as examples of simplified investment technology to gain a better understanding of what they do well and what they lack.
User Persona
Once I gained a better understanding of user pain points, user requirements, and the current market of existing products, it was time to bring it all together by creating a user persona to embody their needs.
User Flow
When creating my user flow, I wanted to focus on creating the most simple and direct path for my user to make a trade.
Wireframes
Once the user flow was created, it was time to mock up some low and high-fidelity wireframes. What started as a several sketches on paper eventually turned into hi-fidelity wireframes inside Figma. This was an opportunity for me to test and gain feedback from my mentor and peers early on in the process. Through their suggestions, these wireframes were refined and many carried over into my visual design phase.
Visual Design
Through many iterations, testing, and refinement, I'm proud to show you all the final product! Here's AppleInvest :)
Prototyping
Retrospective
I had so much fun imagining what it would look like if Apple built an investment app! It was a great opportunity to take something familiar, expand its capabilities, and put myself in the shoes of a product designer at Apple.
As I close out this case study, I feel inspired to think through more ways that widely known companies such as Apple can continue to grow and improve their products. This was an amazing opportunity to use an existing toolset and think outside the box. Who knows, maybe we'll see AppleInvest come to fruition sometime soon :)