You are sitting on top of Bernal Hill in San Francisco watching a stunning sunset. Those psychadelic "Sky Loops" you ingested about 45mins ago kick in! Suddenly the sky is swirling and pulsating with loops of tropical colors.

Location icon = logo

The logo does dual work as it acts to ground the label in our local Bernal Neighborhood through the use of a location pin. The pin shape acts to frame the text and increase legibility.

Sometimes ambiguous names like Sky Loops that make no specific pun are a great challenge in creativity. It is no secret breweries love puns, so many labels are aiming to evoke a specific aesthetic while making a pun. However, occasionally a name like Sky Loops comes along which affords me the opportunity to get truly loopy!