Bitfold Crypto App - UI Design

Bitfold crypto currency app

Overview

Bitfold is a service for new crypto currency investors. The app aims to make it easy to understand, fun to use, and approachable for all users. The focus on this project was on the user interface design; the user experience and research was provided by Dribbble's Product Design Course.

My Role

Product Designer

Responsibilities

UI design

Timeline

This project took place over 2 weeks in August, 2022

THE PROBLEM

How might we design an app that makes investing in crypto currency easy for the first-time crypto investor.

Crypto currency is confusing and intimidating. Our user is not a techie or a crypto veteran. They are most likely new to the crypto market and they need a little bit of handholding and education to make them feel safe.

THE GOAL

Attain monthly recurring revenue of $20k

Initial adoption of the application by at least 20K users and attaining a MRR (monthly recurring revenue) of $20K through investment sur charges would mark this as a successful solution.

RESEARCH

Overview

DEFINING THE USER

User Persona

Bitfold persona

THE EXPERIENCE

User Flow

Bitfold user flow

THE EXPERIENCE

High-Fi Wireframes

INTERFACE DESIGN

Onboarding

Users are welcomed with simple language and playful illustrations.

INTERFACE DESIGN

Navigation

It's essential for the new investor to have information readily available about their accounts, activity, and portfolio overview.

INTERFACE DESIGN

Buying Crypto

The main elements are easy to access, understand and lead the user to perform necessary actions.

OUTCOME

What I Learned

I am really glad I had this opportunity to design a crypto currency app because this persona resonates well with me. I am planning on investing in crypto currency in the very near future but I find it a bit overwhelming.

I was designing with myself in mind, the prime demographic for this app.

Having a holistic approach was very natural as I designed screens anticipating on the actions I would like to see as a new investor.

INTERFACE DESIGN

Bitfold Crypto Currency App

View the prototype here.

THE NEXT CHALLENGE

I'm ready to create something great for you.

Reach me at rafael@uiguy.ca

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