Bitfold Crypto App - UI Design
Overview
Bitfold is a service for new crypto currency investors. The app aims to make it easy to understand, fun to use, and approachable for all users. The focus on this project was on the user interface design; the user experience and research was provided by Dribbble's Product Design Course.
My Role
Product Designer
Responsibilities
UI design
Timeline
This project took place over 2 weeks in August, 2022
THE PROBLEM
How might we design an app that makes investing in crypto currency easy for the first-time crypto investor.
Crypto currency is confusing and intimidating. Our user is not a techie or a crypto veteran. They are most likely new to the crypto market and they need a little bit of handholding and education to make them feel safe.
THE GOAL
Attain monthly recurring revenue of $20k
Initial adoption of the application by at least 20K users and attaining a MRR (monthly recurring revenue) of $20K through investment sur charges would mark this as a successful solution.
RESEARCH
Overview
DEFINING THE USER
User Persona
THE EXPERIENCE
User Flow
THE EXPERIENCE
High-Fi Wireframes
INTERFACE DESIGN
Onboarding
Users are welcomed with simple language and playful illustrations.
INTERFACE DESIGN
Navigation
It's essential for the new investor to have information readily available about their accounts, activity, and portfolio overview.
INTERFACE DESIGN
Buying Crypto
The main elements are easy to access, understand and lead the user to perform necessary actions.
OUTCOME
What I Learned
I am really glad I had this opportunity to design a crypto currency app because this persona resonates well with me. I am planning on investing in crypto currency in the very near future but I find it a bit overwhelming.
I was designing with myself in mind, the prime demographic for this app.
Having a holistic approach was very natural as I designed screens anticipating on the actions I would like to see as a new investor.