Pro Grid, Grid Pro

So I spent a little time the other week putting together an identity for our new little tool, Beagle. Obviously, there is more to an identity than just a logo – so I’m pretty excited to see this grow alongside the product as it also grows.

I’ve always had a methodological approach to setting up my grids, and this one was no difference. Using the classic “Phallicmorphism” grid structure I was quickly able to assemble a logo just from lines and circles! Magic? No. SCIENCE.

Here's a bit of a write up about the logo, and also a look at my internal presentation I never thought would go on the internet! Yay! Transparency!

Right, let’s get this bit out the way.

Looks like AirBnB
Looks like logo
Looks like Monogram
Looks like measles
Looks like weasel
Looks like pastry
Looks like rope
Looks like Matthew McConaughey
Looks like Coca Cola
Looks like the shape of things to come
Looks like rain
Looks like identity
Looks like The Bourne Identity
Dad?
Looks like fork
Looks like dog
Looks like Fedex
Looks like me
Looks like freedom
Looks like teen spirit
Looks like failure
Looks like Shell
Looks like bagel
Looks like Steven Seagull
Looks like pasta
Looks like hello
Looks like I'm so so so sorry. Really.