AVL

This concept is designedbased on logomark which solely represents vegan/nutritionbrands. Crafted a clean minimalist bowl with 2 geometric-styled leaves to stand out from others, and kept it assimple as I can to be timeless.

The typography for brand type creation used is ‘Recoleta’ for primary and “Gotham” for lounge word to be used as the secondary font to use across the whole branding.

The colors chosen are inspired by modernism and other vegan/nutrition brands. I have used vegan colors green and carrots orange and darkest blueish gray to compliment the logo text, background, and basic branding.