The app is a powerful tool for personal financial management. It allows to set up all your banking accounts in one app, track your personal budget and progress, set up and reach financial goals, and get insights from advanced reports.

Problem

The main problem was the amount of functionality the app needed to have. The users needed the ability to connect multiple banking accounts and track them automatically. It is intended to be as detailed as possible for different types of people with other goals. Also, it needed to be fully accessible and usable with just your phone without any overcomplications.

Process

First of all, we figured out the main audience of the app. According to the statistics 77% of average American households have at least some type of debt. And mostly males aged 30-49 years are looking for a way to pay out loans and live a debt-free life. So we needed to provide as much detailed financial info and solutions so users can manage their funds easily.

We deeply focused on the problem of debt management but the app required to pack a lot more functionality in it, such as managing assets, income, and investment portfolio. So we made a clever onboarding process that qualified the exact users' needs and the app adapted to it. So you can set up, connect your banking accounts and start achieving your goals in a matter of minutes.

Solution

The solutions differ from the customer's goals in the app. But they all needed one thing in common, and that was smart financial management. We made this possible with smart reports and AI advice depending on the customer's particular goals. For budgeting, we made an automatic transaction categorization and budgeting set-up and if the customer is going over the budget he will receive a notification about it. And obviously, everyone has their goals, whether that is a long-awaited vacation or a new car. So we made it possible to add those goals and adjust the budget automatically to achieve them whenever desired.