smart patterns: pattern

Our task was to make people excited about Smart's car customization within a display campaign. Smart gives consumers an opportunity to change body or side door panels. So we've decided to deliver this experience of making a Smart car your own. We've created several beautiful patterns with illustration artists and gave users an opportunity to customize pages on popular life-style sites using one of the patterns. The display ad was not only changing the look of the web-site page – it generated a FaceBook page cover picture to download directly from the display ad.