Designed by nature for Samsung Galaxy SIII

Samsung Galaxy SIII product design is inspired by nature. Our task was to deliver this message and get people excited about the product within a display campaign. We used similar biomimicry approach to create unique and interactive display experience. We’ve created weather stations that tracked different parameters in target cities of the campaign (light, temperature, humidity, pressure) and transformed those into programming code. We used Samsung Galaxy SIII beautiful pre-set wallpapers to create display design generated in real-time – special patters were changing every minute as weather conditions were changing. So users could experience real time nature-generated design and also learn more about the product.

See complete project case study here: https://vimeo.com/118517381