Logo design for hometown

Brief: Simple logo for the town of Boulder, CO to persuade young professionals to move to Boulder for a quality of life upgrade.

Attitude: The design aesthetic is timeless and classic. Boulder is an oasis from the high-tech, connected lifestyle.

Message: The icon should convey health, nature, and action. The community is nestled between the Rocky Mountains and the plains. Boulder values living life and being active in the great outdoors. The population is one of the healthiest, happiest due to the high days of sun and relatively relaxed lifestyle.