Introducing Sidecar Deliveries
Today, we're excited to announce the future of same-day delivery through people + packages via Sidecar Deliveries.
For the launch announcement today, the design team explored different concepts to arrive at this expansion of our portfolio of brands. We thought hard about our content strategy, as that's something that's just as important to us as the product and the design. We made an effort to keep consistency in the nomenclature and visual design as part of the evolution of the overall Sidecar brand, while seeking to create something that could stand on its own as a second, but core part of our business.
One important item to keep in mind was the audience we'd be speaking to — merchants — is a huge departure from who we normally speak to in riders and drivers, and more importantly, how we speak to them. While we knew we needed to take a more professional tone for this B2B audience, we didn't want the voice of this new property to feel stale, cold or boring. Ultimately, it had to exist under the Sidecar brand and exhibit the core tenants of TRISH, our brand character (especially the H: human).
We use Gotham Rounded as one of our primary typefaces ("Sidecar" set in a modified DIN Next Rounded) and decide that should continue to be the demarcation of any brand we release. We were currently using it to notate Shared Rides, but decided it was applicable universally to all brands we'd release from here on out, regardless of audience.
Blue is typically seen as a "professional" or "conservative" color, and probably the obvious choice, but we felt the specific shades we chose worked really well with our flagship Sidecar Orange as complementary colors. We'd also considered green and various shades of camel or kraft paper brown, but quickly realized how hard kraft brown was to use without thinking of robotic skintones, definitely a sentiment to which we didn’t want to allude.
There's a fair bit of thinking that goes into even something as seemingly simple as what you see live, but we had to constantly think about the application of the property in the short term and where it eventually might grow to live (car wraps?, restaurant signage?, packaging?, print?, apparel?, who knows?!). We’re happy with the results and are excited today marks the start of building on top of our already successful transportation platform.
Our vision is that one day any business, big or small, will be able to take an order and get it to the customer in an hour, and Sidecar will be the service that powers this capability. Of course, all this is in service to our grander vision to transform transportation by building a more affordable, accessible way to get where you’re going.
PS: we're looking for a Product Designer to join our San Francisco team. Find more info here.
