OVERVIEW

Challenge

Streaming has become a part of all of our lives - from the youngest child to elderly citizens who want to watch the news. Furthermore, with the multitude of streaming services available, this app needs to stand out. The challenge for this project is to make it easy for users who share an account to switch between profiles and to make those profiles visually different from each other.

Goal

The goals of this project are:

To create a streaming service that someone as young as 7 years old could navigate with ease.

To make the profiles visually distinct.

To provide a way for parents to be able to monitor what their children watch.

To keep parents’ profiles from being accessed by children.

Role

This is a solo design project for Dribbble Education’s Product Design Bootcamp.

DESIGN PROCESS

The Steps

Research & Empathise

Market Research

For this project, I looked at the desktop, tablet and television experiences of Netflix, Disney+, Hulu and Crunchyroll. As the project went on Netflix became the main source of reference due to the fact that it is the streaming service most used by the potential users I interviewed.

Netflix Pros

Shows regular new releases.

Allows users to curate their own list of shows to watch called ‘My List.’

Makes suggestions based on past activity.

Netflix Cons

Sometimes prices will be increased for seemingly no reason.

User Research

To start the research process I sent out a form to three potential users to see what streaming services they prefered and how often they used them. I looked at how long they had been with their streaming service of choice and why. In a word - flexibility. It boiled down to how much value a person got from their desired service.

“Personalization: the ability to add content to a list. Seeing movie recommendations based on history and preferences.”

-Potential User

Young Child User Persona

Teenager User Persona

Working Parent User Persona

Define the Problem

Pain Points

These are the main pain point that I saw when working on this project:

Some streaming services are hard to use depending on how old or young a person is.

When people are busy they need a service that allows them to quickly watch what they want and then get back to their work.

User Flows

Competitor User Flow: Netflix

Celestial User Flow Sketch

Celestial User Flow

Ideation

Visual Research: Colour

The colours I chose were meant to create the feeling of being out of this world, which is the feeling I want users to have when in this app. They are being taken to a world of fantasy and wonder - where anything is possible. The main colour of purple relates to the colour of galaxies.

Colour Style Guide

Visual Research: Typography

The typeface Poppins is used throughout the entire design. Its simple design and rounded look make the app more inviting but also readable. This part of the design posed an interesting challenge when choosing the font sizes and line spacing that would best suit a web app.

Typography Style Guide

Visual Research: Iconography

The icons used in this project have a rounded design which contributes to the goal of making this app look inviting and accessible.

Iconography Style Guide

Visual Design

Celestial High Fidelity Screens

Prototype & Test

View the Figma prototype here.

Lessons Learned

Testing was a constant process. It started in the wireframe stage where the biggest feature of the app, the profile switching mechanic, was initially tested before doing the full design. The app was also tested part way through the design phase for general feedback. Lastly, the profile switching was tested and reviewed at the end once more.

Annotations

Celestial Documentation

CONCLUSION

Summary

Outcome

The final product is the design of a streaming service that would appeal to people of all ages. It is easy to use which makes it perfect for people with busy schedules. On my path to becoming a product designer, I have done a lot of self-study which meant I picked up a lot of information in disjointed pieces. However, this project gave me experience in designing a web app.

Final Thoughts

Designing the app has been challenging, it took many stages of testing to get it to look polished. However, the product that I came out with benefited from the testing and peer review that this design underwent.