About

Design for us has been a long and winding road that has given back at every turn. It was a perfect fit when we were asked to brand a two-day conference geared towards high school students considering a creative career of their own in arts, media, or entertainment.

Approach

The title of the event (Start ME Up!) was discovered by combining these core elements of the experience. Art, media, and entertainment are represented through the lettering—"st art m e," with a metaphoric connection between «starting» your career and going «up» from there. Because this conference was focused on the creative cluster, we chose to illustrate the winding path that begins first with putting that pencil to paper as an applicant for a creative program.

Branding was clean and to-the-point, helping to reinforce to all parents that this career is a viable and exciting opportunity for lifelong employment, not simply a flight of fancy. A pencil in motion is grounded, definitive, and full of possibility — just like a creative career. We’re proof!

Results

Through the branding of Start ME up!, we helped hundreds of future creatives connect with educational institutions and careers they hadn’t even known existed. The world is a brighter place with more creativity in it, and we couldn’t have been more pleased to have the opportunity to be a part of the next generation of media.

We are Oddbee

Digital Hive. A creative digital agency based in Toronto. We create brands, products and websites for ambitious tech companies and startups.

🔗 Check out our portfolio on the website: oddbee.com

✉️ Got a project? Drop us a line at hello@oddbee.com

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