Blue Spring Park | Brand Design Proposal

Proposed concept of a rebranding project of Blue Surf Bay Waterpark, owned by Blue Springs Parks and Recreation Co. in  Missouri, USA. The new project is considered to be a brand new, state-of-the-art indoor/outdoor waterpark facility constructed as an expansion to the Blue Springs Fieldhouse.

The indoor aquatic centre will feature a four-lane cool water lap pool that will include a rock-climbing wall, waterfall, rock climbing opportunities and two diving platforms. There also will be a ninja cross-course suspended from the ceiling over the pool that can be raised when not in use. Additionally, the indoor facility will include a warm water lifestyle pool with a current channel to allow for aqua exercise, youth swim lessons, fitness classes, physical therapy programs and leisure use. A spacious indoor splash pad, water slide, steam room and hot tub are also included in the indoor facility.

Outdoors, there will be a 40-foot slide tower with multiple slides, along with a lazy river. We will also feature a wave pool with an attached activity pool and a zero-depth entry pool with play structure for younger children. Additionally, we will offer a double surf simulator, which will allow visitors to try knee boarding or stand-up surfing right here in the Midwest. The facility also will include a covered concession area and an observation deck that can be used for lounging or special events.

Look & Feel: More towards being; playful, personable, colourful, bold

Neutral regarding; (traditional-genderial-economical).

https://www.behance.net/gallery/151285601/Blue-Spring-Park-Brand-Design-Proposal