UX Optimization of Toyota North America that led to 87% increase in conversion

Toyota USA’s website is their brand’s gateway, responsible for building trust, driving sales, and creating lifelong customers. Toyota came to us with the goal of increasing conversion and revenue on their site and engaged AlphaSquad to perform a full audit and performance overhaul.

The Challenge

Our expert UX and backend team reviewed each conversion pathway and made detailed recommendations for code optimization, users experience enhancements, and speed optimization.

User Experience

From there, we engaged Toyota in a full performance and UX overhaul to increase conversion while continuing to communicate the Toyota story.

Speed Optimization

47% of customers expect a webpage to load in 2 seconds or less, according to skilled.co. Toyota recognized that even 100ms improvements in a homepage's load time can result in a significant increase in conversion. AlphaSquad’s, through code optimization, increased Toyota’s website speed measurably and combined with UX enhancements surpassed conversion rate objectives.