Coconut Digital - Case Study
The Client
At Coconut Digital, we want to solve the biggest problem in PPC: getting the best return on your ad spends. We manage big-budget accounts from large multinationals and lean, results-focused accounts for small to medium-sized companies. And we consistently increase ROI - often by as much as 300%.
The Challenge
Understanding the needs of the users and the market. Implementation of all gathered data. Creating all background stories (storytelling) that satisfy the requirements of the market, but also that of the client.
We are creating layouts and directing them towards conversion, choosing the adequate visual form. Creating a unique style of illustrations. Responsive design – a design that is adjusted to different screens.
We defined the style by forming a moodboard and a few trial sketches.The first example of a layout was very scarce. We were later joined by a copywriter whose work relied solely on the style itself, and in a creative sense, the whole project was a harmony between him and me.We based the whole story on problem solving, and everything our client target group encountered. The style follows this and in a way, the illustrations are a call to action of “problem solving”.
The Results, What I Learned
It’s an amazing feeling when you see your design live! After a lot of difficulties, while implementing the design (in the code), the result came in last! What I would call the result of this project was definitely teamwork. When everyone gives their maximum, the result cannot be left out. This was confirmed by the comments of satisfied new clients.
Website link: https://www.coconutdigital.com/
Case study link: https://www.dejanbaric.com/new-portfolio/coconut-digital
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Have a nice day! ☀️
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