Really effective landing pages tell a story

The art of creating a really effective landing page starts with gathering the right ingredients. Your goal is to get potential customers to do the thing you want them to do the most.

And how do you do that? One word: storytelling.

Just because the intent of a landing page is to get users to convert doesn't mean that it has to feel cold and isolated from your brand ethos. Sure, a landing page needs to provide users all the ammunition they need to take the next step, but how you present yourself is even more important than just merely saying all the right things.

Think of it like this: if you were the blind date your visitors' friends set them up with, you should be making their heart stop and knees weak the moment they turn the corner and see you sitting at the table.

Cloudshare makes you ask for the second date before finishing the first. It's not just their engaging branding or their impressive trust signals; it's the way they position themselves in the headline that invites you to a seat at their table and makes you wonder how you never heard of them before.