On Pointe - Mockup

Introducing On Pointe, a dance studio for everyone 🩰! For this brief by #thebriefbank, I started going down the traditional path and using the well-known powder pink color of pointes and tutus. It's so engrained in my subconscious. Then browsing a pointes shop online, I realized how these are now available in more colors to match every skin tone--as they should. That's the story that I wanted to convey in this logo.