Inspired by collectivism, unions, & community drives

Working 9 to Stein is an ode to the friendly group of co-workers who bond of over suds after a long hard day.

I knew I wanted to evoke a group of people organized together in community. I explored many ways of evoking this feeling. But ultimately landed back in the world of collectivistic poster design from the Soviet era. The power of a group is evident in the raised steins. However, the feeling is not angry or upset but rather uplifting and jovial. As you were a group of brewers gathering to discuss a collab brew or perhaps a group of bartenders meeting at a local watering hole to gab.

Above are a few of the early renditions for this label. What do you notice about this group of rough designs?