BØC® Brand Identity

BØC seeks to revolutionize streetwear with a premium collection focused on winter, using high-end materials and maximum durability. The most important point and by which they seek to make a connection with their target audience is sustainability. That is why the Supernova color is used, seeking to emulate the heat that garments offer you and the one that the world is facing.The solution chosen to identify the brand was that of an elegant and differential logotype, with sharp antlers that counteract the softness of the circles, providing a perfect balance that the brand wants to convey from the moment it is visible to everyone.

That is why the Supernova color is used, seeking to emulate the heat that garments offer you and the one that the world is facing.The solution chosen to identify the brand was that of an elegant and differential logotype, with sharp antlers that counteract the softness of the circles, providing a perfect balance that the brand wants to convey from the moment it is visible to everyone.