MTB Meet Up App Case Study
Goal
To create app that Mountain bikers can find group rides in local area for social meet up. Provide more information about group level, location, prior to meeting.
My role:
Creating sketch, persona, research user experience, KPIs, Competitive audit, Methodology, user-ability tests, solving pain points, iterate design process, create high fidelity design, test again, until most users can find their rides.
sketching ideas for low fidelity.
Creating Persona after researching.
Brand Kits, typography, color theme for app.
Solving pain point for log-in. Social media log in page with lottie file animation.
Pain point solution, log in, Sign up, Social media log in pages should little different for users- redesign for easier clear navigation.
Adding more calendar feature, recurring rides, riders level, and female/Coed ride option for navigation flow.
After usability studies, animal alert was deleted, and focus more on user inclusive group ride finder goal.
High Fidelity design in XD and migrated to Figma file format.