Referral Invite Friends
Hey everyone!
We recently revamped our invite friends page. After multiple surveys, user 1-on-1s and data look-ups. We found out that there was low user comprehension of the referral program. Multiple users dropped off from the existing page and we saw a decline in referrals.
In the new design, we have put special focus on the communication of the program details. "What" "why" and "how" related content is upfront unlike our old design. We’ve also made it extremely simple for the user to share their referral link. Also user will now be able to keep track of their CB collection just after at least one successful invite.
We will soon be sharing our insights! Stay tuned!! :)