STAN is a Fan Engagement Platform where every fan feels at home.

My objective was to understand the gaming brands and design a logo and identity that resonates with every crazy fan out there.

Logo design

I went through some quick logo explorations that would bring out the bold and passionate.

I wanted to keep the mobile and digital experience first since this brand identity was for an app. So, I went with a simple but fun logo mark that could be easily scaled while standing out from the competition.

Colour Palette

The Colour palette was chosen with careful user testing... Just kidding.

I went for a colour palette that resonates in the gaming community, *Cough* Discord *Cough*. Keeping the colours in that spectrum meant the user could easily relate to the brand.

These colours go well with the brand because they give a sense of luxury while mystical.

Since this was an app for gaming enthusiasts it was super fun to extend the brand to spot illustrations like icons, badges, and card designs.

Here is a glimpse of it

Check out more about the brand and design on my Behance portfolio