Swiggy - UI Challenge

"How might we reinterpret Swiggy's UI to highlight the product features in a simple and effective manner?"

Swiggy is a popular food delivery app in India. As a regular user of the app, I find the features and the experience seamless, but the app often feels cluttered and less personalized to the dietary needs of the user. After rethinking the interface, I found some ways to make the app user experience less cluttered. I redesigned the UI with a simple layout highlighting the product and finding ways the different dietary options could be filtered according to the user. In the design, emphasising the product and allowing users to have control over their preferences would enrich the app experience, while still maintaining the brand guidelines and visual identity.

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