Amazon - UI Challenge

"How might we improve Amazon's UI to help users have a seamless shopping experience that revolves around their interests?"

As an avid user of Amazon, I found the shopping experience on the app to be a bit more challenging to interpret and cluttered with information. After identifying what wasn’t working in the UI, I redesigned the interface with a simple layout highlighting the main features and product categories to guide the user to have a seamless shopping experience. In the design, emphasising the product images boosted the user's understanding of the catalogue with strong visuals, while maintaining Amazon's brand identity.

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