Bushka kitchen packaging design

Bushka kitchen is a freeze-dried meal producer focused on people who want to live and breathe outdoors. They offer nutritionally balanced, delicious, freeze-dried meals that will fuel any wild adventure - whether that is relaxing with family on a starlit camping trip or conquering the toughest mountaineering experiences.

These meals are ready to eat by simply adding hot or cold water, and they make a perfect adventure companion because they are easy to make but tasty, light yet nutritious and gourmet yet affordable. In order to emphasize the special characteristic of the product, the concept is made of simple, but eye-catching illustrations that show various wilds. For the first one an adventurer is sitting on a viewing point and pouring hot water from a pot into the lake, which is a transparent window showing the contents of the bag, and also referencing to the way the meals are prepared.