Mattie`s Coffee Co. Logo, Cup + Pattern

Mattie`s is a small batch coffeehouse, delicious snack bar, cafe, and bookstore.

Since Mattie is no longer with us I wanted to incorporate her as a tribute in a polite way and not as a classical graphical representation.

I did include the woman`s face by cleverly incorporating it as a coffee cup that steams and the steam can be viewed as a shiny strand of hair as well. The ear that is not covered is also the coffee cup handle at the same time.

Since it`s the bookstore as well, I have added the coffee bean below the company name and incorporated both the open book line and M letter so it can act as a minimal symbol of its own when branding.

Since the logo is shown in a form of an emblem, the lower part is looking like the bookmark so it is a node to the book store part of the company as well.