92 days of summer by Nike

Summer is short and Nike was passionate about inspiring people not to miss a day out of it. Every summer day is perfect to get out and go for a run. So Nike gave the runners a chance to tell their running stories and share great running spots in Moscow. Nike created a page that was a hub for all the stories and content. Every day was illustrated by a runner’s story, running location sites and map. For those who followed the project there were rewards in cafes on the way (e.g. a free smoothie if you run next to the place and name a special password). Lots of runners were inspired to follow 92 days of summer challenge and experience new places to run at. Project content was shared and liked in social media. As a finale all the stories and pictures were printed as a book.

Project link:
http://specials.the-village.ru/nike-92-days/