adidas Originals by Rita Ora

Our task was to introduce the new apparel collection of adidas Originals by Rita Ora to female audience. All women know: there are a lot of fashion rules that you definitely need to obey. Such as "your bag and dress should match" or "don't wear patterned shirt with patterned skirt" and so on. But is it true that everyone should follow them? Our idea was to say “NO” to the rules and break them all at once.
We’ve created interactive branded content piece where we broke the most popular rules in fashion. We printed those rules on casual pieces of clothes. By dragging mouse cursor upwards the heroes (female opinion leaders) took off those pieces with rules and revealed adidas originals by Rita Ora clothes under it.
Each interactive picture was accompanied by opinion leaders’ fashion advice and story about their own style.
The article gained a lot of views and shares in social media and also generated many discussions.

Project link: http://www.wonderzine.com/wonderzine/style/rita-ora/201549-unstoppable