Lite and Delight Coffee shop

My research for this coffee house’s branding began with a quest for a minimalist concept; essential lines with the choice of a narrow font, which helps the balancing of the lettering. For this brand’s icon, I designed circular elements which represented the synthesis of espresso coffee with these geometries. Because the coffee house is situated in the cosmopolitan heart of Jeddah and overlooks the Red Sea, the branding needed a palette that combined colours reminiscent of the Middle East: the desert sands, the ripe fruit, the spices. In the packaging, I created a minimalist mood for the brand; an austere and essential pattern which characterises the coffee packages, the bottles of fresh fruit juice, and the stationary.