Why Nike Is The World's Most Valuable Sneakers Brand

Nike is the world's most valuable brand in the Snkrs industry, according to a new report from Brand Finance. The sports giant's sneakers are worth an estimated $12.4 billion, which is more than double the value of its nearest competitor, Adidas.

The report found that Nike's dominance is due to its "powerful combination of premium pricing and excellent product design." Nike also has a strong social media presence and a loyal customer base, which helps it to maintain its position at the top of the sneaker market.