A series of illos to communicate Almighty Brand's approach.

My favourite part of any project is figuring out the tone of the work. I had the pleasure of working with the folk at Almighty Brands to create a series of illustrations that help communicate parts of their client and creative process. 

Through the simple act of listening to a client, you can really get a feel for what they're trying to say and once the relationship between you and the client grows, they start to open up and the description of their goals moves from head to heart. 

What I mean by that is, that the conversation might start with 'we want to create higher consumer engagement, to your client telling you why they started the business in the first place.

That energy is gold and I use that to feel out the tone of the illustrations and play with ideas. Ideas like leaving faces off the people in the illustrations. 

The goal was to let the concepts do the talking and add a little bit of wit and sophistication. Which aligns with Almighty's vibe. If we added in facial features it could change the tone of all of it.

The illustrations are intended to compliment brand pillars and align with the tone of voice by using all of the energy from the client, to inspire the illustrations.