PARADIGMA. Identity design. Typography

PARADIGMA. Identity design. Typography

Dynamic typography design solution depicts variety of pasta shapes in bright contemporary style.

Our design moodboard included typography, basic shapes and graphics. Inspiration came from simple curves and play with fonts.

We based our design on the idea that Italian pasta is a traditional product, but it keeps being popular in a contemporary world because of it’s flexibility to local markets and variety of tastes.

Shapes work as frames reduplicating the product. This contemporary design makes the product to stand out from the competition on the grocery shop shelf and may as well be an interesting piece of decor in the buyer’s kitchen in the format of poster or reusable pasta box.

Design solution includes logo, visual graphic elements and packaging. Collection of pasta design shapes can be easily developed with additional pasta products which make the design up to date.

Design fits perfectly to corporate products. La Storia - as a part of tradition is used as a main element for design of merch products.

#Illustrator #Typography

Dynamic typography design solution depicts variety of pasta shapes.

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