Mountain Dew Skate Pinball

When Mountain Dew asked us to launch three new flavours into an overly crowded soft drinks market, we knew we needed to do something big. Working alongside Colenso BBDO in New Zealand, we took their three new electric-themed flavours as inspiration, and created a fully functioning pinball machine you could skate. MOUNTAIN DEW SKATE PINBALL saw riders become human pinballs in a 600m2 machine, wired with hundreds of sensors, sounds and lights to score their runs.